OTC Market 2019
Products
Total OTC market (in million Euros at consumer price level) and growth in 2019 for the major product categories:
| Products |
Sales
|
Growth
|
| Cough/cold/pharyngeal |
175.1
|
6,6 %
|
| Analgesics |
158.6
|
8,1 %
|
| Vitamins / minerals |
143.3
|
5,9%
|
| Skincare/haircare |
77.9
|
6,5%
|
| Gastrointestinal |
67.3
|
7,8%
|
| Genitourinary care and reproduction |
37.2
|
3,6 %
|
| Others |
141.9
|
5,0 %
|
| Total OTC market |
801.3
|
6,4 %
|
Source: IQVIA
Market share
| Drugstores | 75,9 % |
| Supermarkets | 14,3 % |
| Pharmacies | 9,9 % |
Distribution channels
Number of OTC outlets, their sales (in million Euros at consumer price level), growth and market share in 2019:
|
Number
|
Sales
|
Growth
|
|
| Independent drugstore |
596
|
87.4
|
-7,7 %
|
| Multiples |
1.704
|
520.5
|
9,3 %
|
| Total drugstores |
2.300
|
607.9
|
6,5 %
|
| Independent pharmacies |
1.653
|
61.5
|
-0,7 %
|
| Multiples |
368
|
17.6
|
-1,6 %
|
| Total pharmacies |
2.021
|
79.1
|
-0,9 %
|
| Supermarkets |
3.526
|
114.4
|
11,8 %
|
| Total |
7.841
|
801.3
|
6,4 %
|
*All 3.520 supermarkets in the Netherlands are allowed to sell ‘AV’ medicines (Algemene Verkoop = General Sale) and unlicensed health products like food- and herbal supplements. In an increasing number of supermarkets UAD-medicines (Uitsluitend Apotheek en Drogist = Pharmacy and Drugstore Only) are available as well; they employ a qualified druggist.
These figures do not include petrol stations selling AV-medicines.
Drugstores
Sales of drugstores (in million Euros at consumer price level) and growth in 2019 for the major OTC product categories:
|
Products
|
Sales
|
Growth
|
|
Vitamins / minerals
|
120.1
|
5,1 %
|
| Cough/cold/pharyngeal |
119.7
|
6,9 %
|
| Analgesics |
116.4
|
7,9 %
|
| Skincare/haircare |
59.8
|
8,1 %
|
| Gastrointestinal |
46.3
|
9,5 %
|
| Genitourinary care and reproduction |
32.8
|
3,8 %
|
| Others |
112.8
|
5,0 %
|
| Total drugstore sales |
607.9
|
6,5 %
|
Source: IQVIA
Pharmacies
Pharmacy sales (in million Euros at consumer price level) and growth in 2019 for the major OTC product categories:
| Products |
Sales
|
Growth
|
| Cough/cold/pharyngeal |
16.5
|
-3,2 %
|
| Analgesics |
14.0
|
-0,6 %
|
| Skincare/haircare |
12.5
|
-0,2 %
|
| Gastrointestinal |
9.8
|
-3,3,5 %
|
| Vitamins / minerals |
8.2
|
8,3 %
|
| Oral treatment |
3,7
|
0,5 %
|
| Others |
14.4
|
-2,5 %
|
| Total pharmacy sales |
80.6
|
-0,9 %
|
Source: IQVIA
These pharmacy sales do not include sales on prescription. The prescription generated sale of semi ethicals in 2019 was approximately 80 million Euros.
Supermarkets
Supermarket sales (in million Euros at consumer price level) and growth in 2019 for the major OTC product categories:
| Products |
Sales
|
Growth/strong>
|
| Cough/cold/pharyngeal |
38.9
|
10,1 %
|
| Analgesics |
28.2
|
14,2 %
|
| Vitamins / minerals |
15.0
|
12,0 %
|
| Gastrointestinal |
11,2
|
12,0 %
|
| Skincare/haircare |
5.7
|
6,2 %
|
| Genitourinary care and reproduction |
4.6
|
18,6 %
|
| Others |
12.6
|
11,3 %
|
| Total sales supermarkets |
114.4
|
11,8 %
|
Source: IQVIA