OTC Market 2016

Products

Total OTC market (in million Euros at consumer price level) and growth in 2016 for the major product categories:

Products
Sales
Growth
Cough/cold/pharyngeal
152.0
5,8 %
Analgesics
138.9
3,0 %
Vitamins / minerals
130.8
1,4 %
Skincare/haircare
69.5
2,7 %
Gastrointestinal
59.0
6,0 %
Genitourinary tract
35.4
8,6 %
Others
133.4
4,1 %
Total OTC market
719.0
3,9 %

Source: QuintilesIMS

Market share

Drugstores 75,9 %
Pharmacies 12,1 %
Supermarkets 11,9 %

Distribution channels

Number of OTC outlets, their sales (in million Euros at consumer price level), growth and market share in 2016:

Number
Sales
Growth
Independent drugstore
711
120.2
-7,8 %
Multiples
1.649
425.8
8,2 %
Total drugstores
2.360
546
4,2 %
Independent pharmacies
1.599
64.0
0,6 %
Multiples
384
21.9
0,6 %
Total pharmacies
1.983
85.9
0,6 %
Supermarkets
3.460
87.1
5,6 %
Total
7.803
719.0
3,9 %
Source: IMS Health

*All 3.460 supermarkten supermarkets in the Netherlands are allowed to sell ‘AV’ medicines (Algemene Verkoop = General Sale) and unlicensed health products like food- and herbal supplements. 3.239 supermarkets actually sold ‘AV’ medicines in 2016, whereof 782 supermarkets sold UAD-medicines (Uitsluitend Apotheek en Drogist = Pharmacy and Drugstore Only) as well; they employ a qualified druggist.

These figures do not include approximately 250 petrol stations selling AV-medicines.

Drugstores

Sales of drugstores (in million Euros at consumer price level) and growth in 2016 for the major OTC product categories:

Products
Sales
Growth
 Vitamins / minerals
110.2
2,4 %
Cough/cold/pharyngeal
104.8
6,1 %
Analgesics
102.5
3,5 %
Skincare/haircare
53.5
3,2 %
Gastrointestinal
40.0
5,5 %
Genitourinary tract
30.4
8,7 %
Others
104.6
3,9 %
Total drugstore sales
546.0
4,2 %

Source: QuintilesIMS

Pharmacies

Pharmacy sales (in million Euros at consumer price level) and growth in 2016 for the major OTC product categories:

Products
Sales
Growth
Cough/cold/pharyngeal
19.0
-2,7 %
Analgesics
15.5
-2,4 %
Skincare/haircare
12.0
2,1 %
Gastrointestinal
9.7
7,7 %
Vitamins / minerals
8.6
-1,6 %
Genitourinary tract
4.5
8,2 %
Others
16.5
1,6 %
Total pharmacy sales
85.8
0,6 %

Source: QuintilesIMS
These pharmacy sales do not include sales on prescription. The prescription generated sale of semi ethicals in 2016 was approximately 70 million Euros.

Supermarkets

Supermarket sales (in million Euros at consumer price level) and growth in 2016 for the major OTC product categories:

Products
Sales
Growth
Cough/cold/pharyngeal
28.3
10,7 %
Analgesics
20.9
4,6 %
Vitamins / minerals
12.0
-4,6 %
Gastrointestinal
9,2
6,5 %
Skincare/haircare
4.0
-2,2 %
Sleeping and soothing products
3.6
6,4 %
Others
9.1
10,3 %
Total sales supermarkets
87.1
5,6 %

Source: QuintilesIMS