OTC Market 2015

Products

Total OTC market (in million Euros at consumer price level) and growth in 2015 for the major product categories:

Products
Sales
Growth
Cough/cold/pharyngeal
141.0
7,9 %
Analgesics
132.7
2,8 %
Vitamins / minerals
126.5
-0,8%
Skincare/haircare
66.3
-4,1%
Gastrointestinal
54.6
0,8%
Sleeping/soothing products
32.8
-4,4 %
Others
123.4
-2,1 %
Total OTC market
677.3
0,9 %

Source: IMS Health

Market share

Drugstores 75,3 %
Pharmacies 12,7 %
Supermarkets 11,9 %

Distribution channels

Number of OTC outlets, their sales (in million Euros at consumer price level), growth and market share in 2015:

Number
Sales
Growth
Independent drugstore
823
130.4
-15,2 %
Multiples
1.611
379.7
8,1 %
Total drugstores
2.434
510.1
1,0 %
Independent pharmacies
1.593
63.6
-3,6 %
Multiples
401
22.7
-9,9 %
Total pharmacies
1.994
86.3
-5,3 %
Supermarkets
3.449
80.9
8,0 %
Total
8.414
677.3
0,9 %
Source: IMS Health

*All 3.449 supermarkten supermarkets in the Netherlands are allowed to sell ‘AV’ medicines (Algemene Verkoop = General Sale) and unlicensed health products like food- and herbal supplements. 3.197 supermarkets actually sold ‘AV’ medicines in 2015, whereof 823 supermarkets sold UAD-medicines (Uitsluitend Apotheek en Drogist = Pharmacy and Drugstore Only) as well; they employ a qualified druggist.

These figures do not include approximately 250 petrol stations selling AV-medicines.

Drugstores

Sales of drugstores (in million Euros at consumer price level) and growth in 2015 for the major OTC product categories:

Products
Sales
Growth
 Vitamins / minerals
105.1
-0,4 %
Analgesics
96.6
3,1 %
Cough/cold/pharyngeal
95.8
8,1 %
Skincare/haircare
50.3
-3,0 %
Gastrointestinal
37.1
2,5 %
Genitourinary tract
27.2
-5,0 %
Others
98.0
-2,3 %
Total drugstore sales
510.1
1,0 %

Source: IMS Health

Pharmacies

Pharmacy sales (in million Euros at consumer price level) and growth in 2015 for the major OTC product categories:

Products
Sales
Growth
Cough/cold/pharyngeal
19.7
-1,7 %
Analgesics
16.1
-7,1 %
Skincare/haircare
11.9
-9,2 %
Gastrointestinal
9.1
-2,8 %
Vitamins / minerals
8.8
-7,0 %
Genitourinary tract
4,2
-8,5 %
Others
16.5
-4,4 %
Total pharmacy sales
86.3
-5,3 %

Source: IMS Health
These pharmacy sales do not include sales on prescription. The prescription generated sale of semi ethicals in 2015 was approximately 67.5 million Euros.

Supermarkets

Supermarket sales (in million Euros at consumer price level) and growth in 2015 for the major OTC product categories:

Products
Sales
Growth/strong>
Cough/cold/pharyngeal
25.6
15,8 %
Analgesics
20.0
10,5 %
Vitamins / minerals
12.6
1,1 %
Gastrointestinal
8,4
-2,6 %
Skincare/haircare
4.0
-1,0 %
Sleeping and soothing products
3.4
10,5 %
Others
6.9
6,3 %
Total sales supermarkets
80.9
8,0 %

Source: IMS Health